MotoGP World Champion Jorge Lorenzo has been announced as Swiss watch brand Tissot's new brand ambassador.

Lorenzo commented 'It is an honour for me that Tissot, such a prestigious brand with so much history in motorcycling, entrusts me with the role of ambassador. Tissot plays crucial role in the races and sets the pace in MotoGPTM. Now, I would like to return the favour and trust with victories and maximum precision on the track'.